Marketing Direct to Agents vs Direct to Sellers w/ Ray Rodriguez

Should you market directly to realtors or go straight to sellers? 🤔

That's the big question in today’s episode of the Zeroed In Podcast.

Joining us today is Ray Rodriguez, a real estate investor who has built a highly successful wholesaling and flipping operation in Las Vegas. Ray shares his journey from being a social media manager to becoming a key player in the real estate industry. He discusses how he started by leveraging referrals from realtors and gradually transitioned to direct-to-seller marketing. Ray emphasizes the importance of treating real estate as a business and building strong relationships with industry professionals. He also highlights the challenges and rewards of scaling a real estate business and shares valuable insights for aspiring entrepreneurs.

Connect with Ray Rodriguez

🎯Instagram: https://www.instagram.com/rayrrodriguez_/

TIMESTAMPS

00:00 Introduction

01:16 How Ray Rodriguez Started in Real

05:22 Ray's First Deal

06:03 Direct to Realtor Approach

08:57 What made Ray Rodriguez Successful?

09:11 Starting in Real Estate

18:54 How to Call Real Estate Agents

20:51 Revenue & Net Profit from Calling Realtors

24:39 From Referrals to Direct to Seller Marketing

29:46 Direct to Seller Approach

32:01 Pay-Per-Click vs Pay-Per-Lead

43:34 Ray Almost Got Scammed

44:00 Market Fluctuations and Building Company Culture

52:51 How to set up KPIs to be Foolproof

57:14 Fundamentals of Business

58:03 Connect with Ray Rodriguez

🔔Subscribe to My YouTube Channel:

https://www.youtube.com/channel/UCoGk41UBQkfsevHTRXZcQtg

💬Connect with ME:

Facebook 🎯 https://www.facebook.com/jon.lallande.7/

Instagram 🎯 https://www.instagram.com/jonlallande22

Tiktok 🎯 https://www.tiktok.com/@jon.lallande

LinkedIn 🎯 https://www.linkedin.com/in/jon-lallande

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